This article is the first in a new series featuring the often unsung heroes of the J. The staff working tirelessly behind the scenes to create and facilitate programs that help our community learn, grow, and celebrate Jewish life and culture togetherโeven if weโre apart.
When the SJCC temporarily closed its doors in March 2020 due to COVID-19, the staff quickly pivoted to a remote work environment. Some staff membersโincluding Welcome Desk and J Cafรฉ Manager Amanda Penland and Account Services Manager Beth Rosenโfound themselves missing the hustle and bustle of the J. โIโm just not cut out for work-from-home life,โ said Beth.
As the J began a phased re-opening in the summer of 2020, both Beth and Amanda were eager to return to the building in any capacity the J neededโand to take on every new challenge thrown their way. As weโve continued to navigate the twists and turns of the โnew normal,โ these two, along with their extended Finance and Welcome Desk teams, have eagerly stepped up to the front lines of the Jโs shift into the world of hybrid programming.
In the early days of the pandemic, Amanda logged about three miles a day walking the roughly 12 feet between the Welcome Desk and the front doors conducting health screenings and answering questionsโalways accompanied by a warm smile you can feel even behind her mask. โI love being a friendly, familiar face welcoming everyone back to a little bit of normalcy,โ she said.
As vaccines became readily available, Welcome Desk staffer Elena Alberstone was thrilled to see more people returning to the J. โIt makes me happy to see the membersโespecially the older membersโcoming back. Even if itโs not the same as it used to be, theyโre happy to be here and weโre happy to see them.โ
The Welcome Desk staff stays on top of the latest COVID policies, ensures everyone can access the building smoothly, and works to protect the communityโs health and safety. Itโs not an easy job, says Amanda, but sheโs grateful for her staffโs dedication. โWithout their help, we couldnโt do it,โ she said. โTheyโre vital to the functioning of the J.โ

Beth and the Finance team are such a crucial part of what keeps the J runningโthe behind-the-scenes magic that ensures our community can register for programs, keeps the lights on, and helps plan for our future.
Director of Accounting and Finance Richard Openshaw and Accountant Sharon Shaked have taken this opportunity to put a critical eye to โbusiness as usualโ and make impactful improvements. โIn many ways, the pandemic forced us to streamline and modernize how we do business,โ said Richard.
All of these staff members speak with pride about the Jโs ability to adapt to serve our communityโs changing needs through this challenging time โ creating virtual learning spaces for kids, re-opening the fitness facilities, re-imagining holiday programming, building online communities, and more. โThatโs why the J is such a great community,โ Beth said. โWe really helped each other through this.โ
Hear more from our Welcome Desk and Finance Teams

– Sharon Shaked

– Richard Openshaw

– Marion Schwartz

– Elena Alberstone
– Charlotte Hudson



